I love diamonds, but what I love more is diamonds at great prices. Having been through a stressful and confusing engagement ring shopping process with my fiancé, we have decided to partner with expert jewelers to create tools and informational resources to help others find the best deals on high quality diamonds.

While exciting and memorable, shopping for your perfect diamond can also be a challenging process. The hefty price tag is one major factor that makes so many people spend countless hours on research to figure out how and where to get the best deal.

We have done the homework for you, and our website offers honest, no-nonsense info about diamonds, diamond retail and ways you can avoid typical mistakes and pitfalls that make many people overspend for sub-quality diamonds. Our information is based on extensive mystery shopping research and interviews with jewelers.

Our Free on-line tool, Diamond Prices Calculator, allows you to get the most accurate prices on diamonds, which can save you hundreds and even thousands of dollars when you shop. Knowing fair diamond prices will give you an advantage, both as you search through inventory of on-line diamond dealers, as well as your local jewelry stores.

In addition to the Free on-line calculator, we are developing a Diamond Calculator App that will soon be available both in the App Store and Google Play. The app allows users to calculate the cost of diamonds based on the 4C’s (carat weight, cut, color, and clarity). Alternatively, you can input your own budget, and the Diamond Calculator will offer you three different diamonds of varying quality that you can afford for the specified price.

Becoming an educated diamond shopper is the key to finding your perfect stone. Our diamond shopping guides and other resources can help you navigate your way through the world of diamond and engagement jewelry retail.